State of YouTube
Weekly data-driven reports analyzing YouTube trending videos from 2026 onwards. Published every Monday with insights from 100+ countries, trending patterns, category shifts, and cross-border hits.
📊 What's in Each Report?
Global Trends
- • Top 10 videos by country reach
- • Week-over-week changes
- • Category breakdowns
- • Cross-border hits (20+ countries)
Market Analysis
- • Rising videos & rapid climbers
- • Top channels & creators
- • Regional insights (20 major markets)
- • Engagement metrics
2026
5 reportsMrBeast Gaming Hits 99 Countries as Gorilla King Videos Spread Cross-Creator (Week 41, 2026)
Week 41: MrBeast Gaming's $10,000 Minecraft video trended in 99 countries, skibidi toilet 82 reached 69 markets, and the Gorilla King theme jumped between creators.
Gaming and Music Nearly Level as Brawl Stars, Marvel and Taylor Swift Chase MrBeast (Week 40, 2026)
Week 40: Gaming's lead over Music narrowed to 1.5 points, Brawl Stars' 'Help find Gus!' hit 84 countries, and South Korea switched to Music.
Minecraft Week: Five of the Top Six Trending Videos Are Minecraft (Week 39, 2026)
Week 39: MrBeast Gaming's 13-year-old Minecraft world trended in 96 countries, Minecraft LIVE hit 60, and BTS and Taylor Swift returned.
ROSÉ's 'new trick' Takes Over From LISA While Gaming Shows Staying Power (Week 38, 2026)
Week 38: ROSÉ debuted in 78 countries as LISA's SaWaDiKa fell from 91 to 47, while MrBeast Gaming's One Block fell from 98 to 95 countries with doubled views.
MrBeast Gaming's One Block Run Reaches 98 Countries as Gaming Edges Out Music (Week 37, 2026)
Week 37: a Minecraft survival video trended in 98 countries, LISA and JISOO carried K-pop, and gaming took 40.7% of trending slots.
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New State of YouTube reports published every Monday. Explore live trending data in real-time.